Experience

Atolls (Atlanta, Georgia)
Content Operations Specialist (August 2024 - Present)

• Continue to perform key responsibilities from previous role, including SEO-driven content optimization, data analysis, landing page copywriting, and improving content quality based on Google EEAT guidelines

• Manage content strategy and operations for a portfolio of 100+ retailer landing pages on Coupons.com

• Develop and edit AI-generated content while using prompt engineering techniques to refine generative AI outputs

Junior Content Operations Specialist (February 2023 - August 2024)

• Developed and executed content strategies for 100+ retailer landing pages, optimizing for SEO and Google EEAT

• Conducted topic, keyword, SEO, and competitor research to improve SERP rankings and drive traffic and revenue

• Analyzed SERP results, click-through rates, bounce rates, and revenue to guide data-driven content optimizations

• Edited landing page copy and blog posts, focusing on SEO, link-building, and target keyword integration

• Identified and resolved content issues to enhance page performance and user experience

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Freelance (Remote/Atlanta, Georgia)

Content Marketing Specialist (January 2023 - December 2023)

• Created and implemented content marketing strategies for local events and businesses

• Wrote and edited marketing materials to promote events and drive audience engagement

• Oversaw content calendars and timelines for on-schedule posting of marketing materials

• Managed social media campaigns, resulting in increased engagement and event registration

• Optimized web content to improve search engine rankings and drive organic traffic to event pages

Market My Market (Remote)

Content Writer (November 2021 - December 2022)

• Wrote 300+ blog posts, landing pages, and email newsletters for 40+ clients in B2B and B2C industries

• Ensured content met Google’s EEAT, local SEO, and client standards

• Researched legal, medical, venue, storage, and relocation industries to deliver accurate content

Women Who Drone (Remote)

Senior Writer and Editor (March 2019 - September 2022)

• Managed company blog and editorial team while performing journalistic duties and creating web content

• Composed compelling content with research, creative writing, and insight from industry professionals

• Wrote 100+ blog-style posts and long-form articles, which have accumulated 20,000+ page views

Editorial Intern (May 2018 - March 2019)

• Researched content ideas and delivered 2-4 articles on a weekly deadline for the company website

• Wrote web content according to the brand’s standards of clarity, conciseness, voice, and style

• Collaborated with the editorial team and worked directly with the founder to increase brand awareness

 

Education

Georgia State University in Atlanta, Georgia
Master of Arts in Applied Linguistics & ESL (GPA: 3.88)

Graduation Date: May 2021

University of Georgia in Athens, Georgia
Bachelor of Arts in Linguistics (GPA: 3.63)

Graduation Date: May 2018